Transactional Intent Users with transactional
For example, “best software for bookkeeping” or “top trail running shoes.” Meet their search with a long-form service page, a UX-optimized homepage, or a great “top products” blog post, depending on your business.intent are ready to take action. They want to make a purchase, sign up for a service, or complete a transaction. They might search for keywords like “buy,” “order,” or “sign up.” Meet their search with a product or service page with an appropriate CTA. Dig deeper: How to create and execute a buyer journey-based content strategy Content funnel You’ll want to analyze search engine results to align your keyword targeting with user intent.See what types of content are ranking for DB to Data keywords. Look at the top-ranking pages and ask yourself, “Does my content align with what users expect to find?” It’s about stepping into the shoes of your target audience and providing them with the answers and solutions they seek. Coming back to the metal roofing example, if it’s between “types of metal roofs” or “metal roofing contractor,” we would choose “metal roofing contractor” based on the commercial user intent. Commercial user intent The intent on “types of metal roofs” does show possible commercial intent.
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Still, after looking at the other content ranking for this keyword, we would quickly determine that this is a keyword for a blog or other content piece. By understanding user intent and creating content that addresses it, you improve the user experience and increase your chances of conversions and customer satisfaction. Dig deeper: There are more than 4 types of search intent The trifecta in action: Best practices With some background in making good keyword strategy decisions, here are some best practices to get going with your research. Conduct comprehensive keyword research Don’t limit yourself to a handful of keywords.
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