The way to dig into user motivations
The image of the protagonist must be three-dimensional.3) When: When do users generally generate needs? -Judge the value of needsAfter clarifying the scenario in which the demand is generated, we can judge the time when the demand is generated. In addition to better improving the demand background to achieve the purpose of optimizing product design, we can further analyze the duration of the demand and the frequency of demand based on the time when the demand is generated, so as to judge whether the demand has the value to be solved and the extent to which it is solved. degree of priority.4) Why: Why is this requirement.Raised - explore user motivations is in "How to replace empathy by changing the way you think?" 》It’s mentioned in this article. If you are interested, you can check it out. To put it simply, use the 5why analysis method to Iceland Phone Numberdiscover needs until you establish an emotional connection with the user, that is, to determine whether you have had similar needs.If you have had the same needs as users, you can dig out user motivations (fundamental needs) through.
https://lh7-us.googleusercontent.com/R9utN0C9ulTN34RoVQHOV5FElhfwlgdDOfloyaNTfqRQEnjWa4La1iA3sptiKiBmIACz0v61xxlQEMPEUOLWaKd8W1mnYG-IuhyOSDnivfg0s27CDtrPr_upB0IfJC7-ZcF6obMvt2TLQLsRW1SQraU
Self-emotional analysis (cognitive review); but for needs that you have not seen before, you cannot establish a relatively objective judgment through subjective understanding, and you need to go through Ask the parties who made the demand, understand their behavioral logic, adjust their self-awareness and improve the user's mental model, and then explore the demand motivation.I believe that introspection is the most important ability for product managers, including cognitive review and cognitive adjustment.
頁:
[1]