Transcreate your content As you already know,
Dont make the same mistake in your company and create your Style guide! If we talk about tone, your Style guide might recommend a casual tone versus a business tone. You should also include buzzwords or keywords that you want to associate with your brand in line with SEO. Finally, your Style guide should provide concrete examples of how the guidelines are used in the original content. This way, your content expert will have references to go by, making it faster and easier for them to adapt content to the local language while remaining consistent with style, terminology, and branding. .Adapt visual elements design cant be forgotten when translating marketing materials Bulgaria Phone Number List Another element to include in your Style guide are visual elements. A specific design for your brand colors, appearance, emotions and overall presentation can increase your profits and brand recognition . Graphics and images go handinhand with content and marketing campaigns, so its important to adapt them for international audiences. This can include blog post photos, email headers, infographics, etc. In addition to what is stated in your brand book, make sure you understand the local connotations behind gender roles, animals, colors and numbers.
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Consider what types of images or expressions you are using that might be considered offensive in a specific country or culture, and replace them with neutral or local versions. It is essential to use images that people can identify with, but it is also essential to reinforce the message. Having a team member with a deep connection or understanding of your target market can help you implement these visual elements. .it is not enough to translate your marketing materials into a new language Your content team must be able to convey marketing messages to the target audience while respecting the original intent and reasoning.
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