Marina Cordeiro
Content Marketing and Email Marketing: a successful partnership You already know the importance of Content Marketing, but do you understand how to build an effective email marketing strategy and how it will bring results to your company? Marina Cordeiro Oct ,|min read If you have any familiarity with Digital Marketing , you have probably heard the famous phrase "Content is king." Beyond that, some people add "and disclosure is king." This shows how the Content Marketing strategy has become popular. And along with it, many companies are betting on Email Marketing to complement the "formula for success."Despite this, most professionals have not yet mastered all the HT Lists concepts and practices related to the two strategies. And that is very understandable: both require a high level of planning and only bring results in the medium and long term. With this in mind, let's explain how to really work with these two practices and maximize your chances of success, clarifying: What is content marketing What is Email Marketing How to use Email Marketing in your content strategy Good ways to optimize your results Prepared.
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So let's go! What is content marketing? Content marketing is directly related to creating high-value content for: attract and engage a particular audience; create a positive image of your brand; increase the possibilities of business generation . In order for you to really achieve these results, your Content Marketing strategy needs to have clear and measurable objectives, well-defined processes and a record of this information. Only then can your company evaluate the performance of the strategy as a whole and quantify how much it influences the final result. To start your planning, you must answer thequestions: Why invest in Content Marketing.
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