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This principle is also called “social proof.”obtain advice from others before making a purchase. Hence, it is clear that marketing through social proof goes beyond the limits of word-of-mouth marketing , but rather includes overlapping forms of marketing, including: influencer marketing , resorting to reviews, and seeking the help of experts as a method that increases a person’s confidence about the product or service provided. For example: some rely on the blue tick on Instagram or Facebook. Book is a certificate that classifies its owner as an influencer or a trusted personality, which gives the customer peace of mind when making a purchasing decision.The principle of loss aversion The basis for this principle is: People's preference criterion is based on avoiding losses and not increasing gains. Daniel Kahneman and Amos Tversky (Nobel Prize-winning psychologists) said phone number database that people value avoiding loss more than achieving gain. Marketers approach this strategy at one pace, effectively and correctly to avoid harmful influence, through trial offers, offering gifts upon purchase, rewarding the customer - either with free shipping or discounts on a certain amount - and creating advantages over resources by letting the customer know that your product is rare. What are the most important psychological aspects that play a role in attracting shoppers to the service or product and pushing them to complete the purchase?
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There are factors and reasons that arouse customers’ desire to buy, and these factors differ from one person to another, and may seem illogical in most cases, but studying them and becoming aware of them is a major means of completing the purchasing process, and this is what advertising psychology is concerned with, and this aspect approaches the strategy of using psychology. In marketing and advertising, which in turn is evident in the following points that have an impact on attracting shoppers to services and products. 1- The psychological impact of design It is not the product but the interface that is the first thing the customer sees, whether in the store or the website, and it is what forms his impressions about your business. Therefore, paying attention to the design of the store and the essential details inherent in it was important to attract shoppers.
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