Barter advertising from bloggers

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Today we will talk about the fact that barter advertising from video bloggers is slowly outlived. It would seem that recently it was a new and interesting format. As a result of such cooperation, brands saved a significant part of their budget on advertising, and bloggers learned the product better. But now almost 100% of bloggers refuse to work on a barter basis. Let's see why.

Regardless of the quality of the goods, in everyday life you will not be able to pay them for services: whether it is a manicure, car rental or air tickets - in return you will be asked for money. In the modern world there is no such shopify website design  marketing channel where it would be possible to pay the goods. Targeted advertising, context, even advertising on TV, from which also tremors - money is required to work with each channel. Advertising from bloggers is no exception. To obtain a qualitative result, cash investments will be required at the start.
Resin on advertising

If the blogger receives a certain payment for advertising in monetary terms, then the attitude to the order will be appropriate. “I was paid, so they are waiting for a certain qualitative result,” so he does everything on time. In the event that he is paid with a product or service, the blogger feels a frivolous attitude on the part of the advertiser and reciprocates.

It is important to take into account that the taste of people is different, and it is quite difficult to assess the quality of the product or the level of service. The blogger may remain dissatisfied and, on the basis of this, refuse to cooperate. In commercial cooperation, the blogger will post a publication, even if in reality he would not use the advertised product or service.
Solution



What to do? In our experience, the most optimal format for working with bloggers is barter + surcharge. This is a profitable option for both parties: the advertiser will significantly save money on accommodation, and the blogger will get better acquainted with the advertised product and make a good post.

Barter work is possible within different platforms, but marketers strongly recommend using this format because of the large number of refusals from bloggers and low level of creativity.