|
The marketer, among his tasks within a company, has to effectively and efficiently organize the brand's ability to address people . It analyzes the business, identifies buyer personas , defines a tone of voice , uses a coordinated image , architects strategies, defines objectives and KPIs to position itself in a slice of the market. Turning to people to make a difference means taking the path of distinction.
There are many ingredients that contribute to making the final cake that the marketer will deliver to the market attractive and desirable. There are many possibilities available to each marketer to put the cake on the table. And, as with Job Function Email List any self-respecting cake, there is no recipe that is better than all the others , because many final results may be excellent, some cakes may be more susceptible to personal taste than others.

Each one will manage to attract its own potential customer . 4) You buy a cake, but choose the pastry shop As with cakes, even with regards to brand offers, it is not enough to follow a recipe to the letter and create your product/service for it to sell. You need the pastry shop. Today it is increasingly clear that consumers do not just choose a product, but purchase a set of values. In fact, when you buy a cake you have first chosen the pastry shop.
|
|