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This can range from sales representative to sales manager to account manager and more. Customers care about the products they buy and the company they buy from so talking to multiple people in the organization helps them build trust. Sales managers must focus on both individual-based selling and team-based collaboration to determine the ideal ratio for success. You have to consider the different characteristics strengths, weaknesses, and expertise of each representative on your team and figure out how to motivate them individually. Additionally you need to motivate the entire team to work together to complete complex transactions with numerous stakeholders.
How to do this without overcomplicating your incentive program? How do you motivate your sales reps to perform at a high level both individually and as a team? The answer lies in aligning sales incentives with your team or company's approach, key Email Marketing List performance indicators, goals and objectives. Rewarding reps individually in a multi-channel scenario is just as important as rewarding them collectively. Since not every team rep or role is created equal it’s important to have a broad understanding of your options before deciding which sales incentive program to implement. Five Sales Incentive Program Trends Incentives Product Complexity Role-Specific Initiatives Multiple Decision Makers Segmented Incentives Long Buying Processes Long Presales Rewards Multiple Touchpoints Using Omni-Channel Incentives Demand Unpredictability Analytics-Based Target Incentives New Sales Incentive Programs It's multifaceted and several factors to consider.
An effective sales incentive program should motivate sales reps to work together to make the company more competitive and profitable. The program should also align with your company culture and promote a positive and productive work environment. Ultimately your incentive program should inspire your sales reps so they feel valued and motivated to work hard. Role-Specific Incentives Just as there are a variety of sales methods that can help sales reps navigate the sales process, your incentive program should also enable sales reps to work to their strengths. The best way to do this is to motivate representatives based on their individual abilities. For example, you might have a sales superstar on your team who consistently outperforms your average sales rep. If you set a broad
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