The goal is to familiarize yourself with

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The types of videos you can create and consider ways to make them unique to your brand in order to maximize impact. Choose the best video types that make sense for your company, brand, product, or service, including one or more of the following: Demos Demos focus on showing your audience how your particular service or product works. If it is a physical product, such as a pan-coating substance, show them how to apply it to their own pans and also test the results. If you offer an online service or even software, walk them through what it offers. How-to videos How-to videos provide instructions on something new, such as how to use your product to solve a pain point.

You can make it a tutorial of sorts, engaging them along the way and interspersing how your product is a solution. You can also select a topic that in some way relates to your industry, brand, product, or service and create a tutorial to educate them further. For example, a seasoning or  Whatsapp Number List spice company can create a tutorial showing different ways customers can incorporate the product. When it comes to this type of video, find ways to expand and share knowledge. Explainer videos Explainer videos delve into how your product or service solves a specific want, need, or pain point.



It also helps your target audience understand how to use your product or service, such as this video, which shares how to get started with the Ninja® Nutri Blender. Animated videos Rising in popularity today are animated videos. Animation is a good format to express hard-to-grasp concepts or to explain something more abstract. These videos are also a way to engage and entertain your target audience. Industry-related and thought-leadership videos Showcase what is going on in your industry.