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Up to speed on legislation such as GDPR and regulations in other regions such as the CCPA. Conduct regular security audits . Leverage Social Commerce With such reach and influence, social media is a channel to leverage during the holiday season. Since social networks like TikTok and Facebook made it possible for people to buy directly from them, revenue has kept growing and growing. In , social commerce generated about $ billion globally and that figure is forecast to rise to $. trillion by  according to Statista. Here’s a good example from Fenty Beauty


that features a Christmas collection of products beautifully packaged and presented on Instagram. Along with prompting people to go to a URL in the copy, it also has a ‘View Shop’ banner that drives people to the brand’s social shop. Screenshot Cambodia Phone Number List from Fenty Beauty Screenshot from Fenty Beauty Top tips: Be selective about the social networks you use for ecommerce and put your energy into the ones that work for your audience Set up a catalog to showcase your products Tap into the emotional aspect of seasonal events on social media - impulse buying is





common Avoid stock and boring photos in your shop - think about what would motivate someone to buy a product and make it interesting Encourage user-generated content or run a contest to get great imagery you can use Consider connecting with relevant influencers Create unique hashtags for your seasonal campaigns Host a live video that includes tags “Live videos on TikTok are becoming a bit of a phenomenon, almost like a QVC shopping channel. Those live videos contain tags and they are virally and incredibly powerful piece of content, which you don't need advertising revenue behind,” says Alison Battisby, Founder of Avocado Social in our recent webinar. Final Thoughts The holidays are a competitive time for ecommerce brands but there’s plenty of opportunity out there if you understand your audience and leverage the righ.