Which strategy to choose

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It’s even a strategy that’s the polar opposite of traditional marketing! Telephone canvassing, advertising messages, displays, flyers... Outbound marketing, or outbound marketing, refers to the act of soliciting people who have not asked for anything, to try to sell them your services or products. In decline for several years, this form of traditional marketing has shown its limits. The buyer no longer wants to speak to a salesperson, he prefers to think about purchasing alone before taking action . This observation is all the more true in the digital age.

Indeed, thanks to Google, consumers are Phone Number Data able to find out for themselves about the products and/or services they wish to purchase, to compare competitive offers in just a few clicks, and above all, to make a choice . based on their own judgment . In this new paradigm, Internet users tend to consider advertisements as too intrusive and not personalized enough. By targeting broadly, outbound marketing does not take into account the needs of the prospect, nor their position in the purchasing journey. Result: it is difficult to convince and obtain leads effectively.




Not to mention that this form of marketing is expensive, with a low return on investment… Read also: Inbound Marketing vs Outbound Marketing:CTA-LB-inbound-marketing The right content, at the right time, in the right place Conversely, with inbound marketing, it is no longer you who seek out customers, but customers who come directly to you . And this, thanks to a content strategy designed specifically for your targets .