Web Content Production course

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Matheus de Souza. The same happens with Content Marketing and Vitor Peçanha . And if you have already taken our Web Content Production course, I am sure you relate writing for the web with Luiza Drubscky . These three are examples of very well-built personal brands. But don't worry, you don't need to become a LinkedIn Top Voice, found a company or record a free course to work on your personal branding. I'll show you exactly what you need to do, but first, I need to explain a few things to you. What is the difference between personal marketing and personal branding? For Juliana Saldanha, the best way to clarify this difference is to make an association between the two concepts applied in companies: "When you think about brands like Uber, Starbucks, NASA, McDonald's, Zara, some reaction, feeling or thought comes to

mind, whether positive or negative. This emotional response caused by an Iran WhatsApp Number Data image or name of a company, product or person in particular is called brand, or brand, and its management, branding. On the other hand, marketing can be understood as the art of satisfying customer needs. It is a set of tools that work together so that the product-service reaches the market." Therefore, personal marketing can be part of your brand management project, which in turn is a much broader concept. Turning again to Juliana: "Marketing focuses on the way the brand reaches and communicates with the market, while branding focuses on defining its essence





and long-term philosophy." Now that we have clarified this difference, we can discuss why you should invest in your personal branding. The importance of establishing your brand People listen to recommendations from people, not companies . I'm sure that when you think about buying a product from an unknown site, your first impulse is to Google something like: "is site ADVERTISEMENT If you find stories from other people supporting the company, you buy without much fear. But if you only see stories from the site itself, your level of distrust increases.